India's Leading Water-Based PSA Emulsion Manufacturer
Supplying an estimated 40%+ of India's water-based PSA market. Now building export partnerships.
*Internal estimate of India's water-based PSA market by volume, 2025.
India's Trusted Water-Based Adhesive & Polymer Emulsion Manufacturer
Focus Polymers & Emulsion Ltd. is an ISO 9001:2015 certified manufacturer of water-based pressure sensitive adhesive emulsions, established in 2010. Operating from our production facility in Roorkee, Uttarakhand, we manufacture 27 grades under the White Magic brand — including pure acrylic, VAM-acrylic, wash-off, hot melt PSA, battery gauntlet binders, and specialty polymer emulsions for barrier coatings, automobile filters and foam to fabric lamination. With a production capacity of 1,200+ MT per month, we supply label converters, packaging and lamination manufacturers, textile processors and battery gauntlet makers across India, and we are building export partnerships in South Asia, the Middle East, Africa and South-East Asia. By our internal estimate, White Magic supplies over 40% of India's water-based PSA market.
Production Capacity
Standard Product Range
Established
The White Magic Drum
White Magic PSA emulsions — now building export partnerships
Supplied in 220 kg drums — ready for your coating line
Water-Based Acrylic
Zero solvent, low VOC formulations. Contact us for application suitability.
HX 855H: REACH & RoHS
HX 855H carries REACH 242 SVHC and RoHS-10 compliance — essential for export-oriented customers
ISO 9001:2015 Certified
Water-based adhesives made under a URS-certified ISO 9001:2015 quality management system
Active R&D
Continuous formulation development to meet your specific coating application requirements
Inside our Roorkee manufacturing facility — reactor vessels, quality control and finished product dispatch
Built on Chemistry. Trusted by Industry.
Founded in 2010, Focus Polymers & Emulsion Ltd. specialises in water-based adhesive technology, serving India's label, packaging, lamination, textile and battery industries for 16 years.
An estimated 40%+* of India's water-based PSA market runs on White Magic. With a production capacity of 1,200+ MT per month and 27 product grades, we deliver solutions that meet the most demanding industrial requirements.
Our R&D team works closely with technical service to continuously upgrade existing products and develop new formulations for evolving customer requirements.
Est. India Market Share
Years of R&D
Product Grades
MT/Month Capacity
ISO 9001 Certified Since
*Internal estimate of India's water-based PSA market by volume, 2025.
Performance-Driven Adhesive Solutions
27 grades across water-based PSA, hot melt adhesives, battery gauntlet binders and specialty emulsions — all manufactured under the White Magic brand.
Pressure Sensitive Adhesives (Water-Based PSA)
HX 855
General Purpose Label Stock PSA
Paper & film labels, stickers
- •General purpose label stock PSA
- •Excellent ageing properties
HX 855H
REACH & RoHS Compliant PSA
Electronics labels, medical tapes, textile tapes, auto components
- •REACH 242 SVHC compliant
- •RoHS-10 compliant
- •For label stock, auto components, medical & textile tapes
WB 3400
Pure Acrylic PSA for Water Bottle Labels
Beverage labels, ice-bucket resistant labels
- •Pure acrylic PSA
- •Excellent water resistance
- •Low to high temperature application
BATT 1000
Acid Resistant PSA for Battery Labels
Battery labels, chemical industry labels
- •Acid resistant PSA
- •For battery labels
RM 9850
Removable Pure Acrylic PSA
Promotional labels, price tags, retail stickers
- •Removable pure acrylic PSA
RP 9500
Repositionable Pure Acrylic PSA
Wall graphics, decorative labels, window films
- •Repositionable pure acrylic PSA
WO 1918
Wash-Off PSA for Beverage & Liquor Labels
Returnable beverage bottles, glass containers
- •Wash-off labels
- •For beverage & liquor industries
Black PSA
Industrial Labels for Electrical Components
Wire & cable marking, electrical panels, chemical containers
- •For electrical component machinery
- •Chemical containers
- •Excellent opacity
HX 2134
High Performance PSA
High-performance label applications
- •Excellent loop and peel
- •High shear resistance
FL-50
General Purpose PSA for Filmic Labels
Filmic labels, packaging
- •General purpose PSA for filmic labels
PF
Phthalate Free PSA for Labels
Food contact and children's product labels
- •Phthalate-free (8P) PSA for labels
HX 1100
High Viscosity PSA for Medical Textile Tapes
Medical tapes, textile tapes
- •High viscosity PSA
- •For medical textile tapes
Hot Melt Adhesives
HM 666
Hot Melt PSA for Labels & Stickers
Labels, stickers, general purpose bonding
- •PSA for labels & stickers
- •Excellent ageing properties
HM 555
Hot Melt PSA for Filmic Labels
Filmic labels, packaging films
- •PSA for filmic labels
- •Excellent water resistance
Battery Gauntlet Binders
GT 1000
Self-Crosslinking Binder for Tubular Battery Gauntlets
Lead-acid battery separators, PET tubular gauntlet fabric
- •Self-crosslinking acrylic copolymer
- •Acid and oxidation resistant
- •Thermally stable to 215°C
A 99
Acrylic Battery Gauntlet Impregnation Binder
Lead-acid battery gauntlet impregnation, PET tubular gauntlet fabric
- •Self-crosslinking acrylic copolymer
- •Equivalent to imported gauntlet binders
- •Thermally stable to 215°C
TB 5000
High Solids Battery Gauntlet Binder
Lead-acid battery gauntlet impregnation, PET tubular gauntlet fabric
- •Self-crosslinking acrylic copolymer
- •50% solids for heavier single-pass build
- •Thermally stable to 215°C
E 43
Acrylic Gauntlet Impregnation Binder
Lead-acid battery gauntlet impregnation, PET tubular gauntlet fabric
- •Self-crosslinking acrylic copolymer
- •Value-tier grade for cost-sensitive lines
- •Thermally stable to 215°C
Specialty Emulsions
F2F 3500
General Purpose Emulsion for Foam to Fabric Lamination
Automotive interiors, furniture upholstery
- •General purpose emulsion
- •Foam to fabric lamination
F2F 5000
Acrylic Emulsion for Foam to Fabric Lamination
Packaging lamination, industrial bonding
- •Acrylic emulsion
- •Excellent bond strength
PX 1077
Water Base Emulsion for Automobile Filters
Automotive air & oil filter manufacturing
- •Water base emulsion
- •For automobile filters (cloth & paper)
PX 1059
Non-Yellowing Emulsion for Automobile Filter Caps
Filter end caps, filtration assemblies
- •Non-yellowing emulsion
- •For automobile filter caps
PX 6500
Silicon Friendly Acrylic Binder for Barrier Coatings
Specialty coatings, barrier applications
- •Silicon-friendly acrylic binder
- •For barrier coatings
Serving Diverse Industries Across India
Label Stock Manufacturing
High-performance PSAs for paper, film, and specialty labels.
Beverage & Liquor
Water-resistant and wash-off label adhesives for returnable bottles.
Battery Gauntlet Manufacturing
Self-crosslinking acrylic binders that stiffen PET tubular gauntlet for lead-acid battery positive plates.
Medical & Textile Tapes
Adhesives for medical and textile tape converters. Contact us for application suitability.
Filmic Labels (BOPP/PET)
Clear filmic label PSAs for packaging and branding applications.
Battery Labels
Acid-resistant PSA solutions for battery label applications.
Auto Components & Filters
Emulsions for automobile filters and compliant auto-part labelling.
Foam to Fabric Lamination
Foam lamination adhesives for automotive interiors and furniture.
Barrier Coatings
Silicon-friendly acrylic binders for specialty barrier coatings.
Innovation Backed by Rigorous Quality
State-of-the-art R&D and quality testing facilities
Standard Operating Procedures
Documented processes ensuring consistent product quality and safety.
Corrective & Preventive Action
Systematic approach to identifying, correcting, and preventing quality issues.
First Article Inspection
Rigorous verification of first production run against specifications.