India's Leading Water-Based PSA Emulsion Manufacturer
Trusted by 40%+ of India's label stock industry. Now expanding across the world.
India's Trusted Water-Based Adhesive Manufacturer
Focus Polymers & Emulsion Ltd. is an ISO 9001:2015 certified manufacturer of water-based pressure sensitive adhesive emulsions, established in 2010. Operating from our production facility in Roorkee, Uttarakhand, we manufacture over 19 grades of PSA emulsions under the White Magic brand — including pure acrylic, VAM-acrylic, wash-off, hot melt, and paper barrier coating grades. With a production capacity of 1,200+ MT per month, we supply label converters, foam manufacturers, and tape producers across India, Bangladesh, Nepal, Sri Lanka, and the Middle East. We hold over 40% market share in the Indian label stock adhesive segment.
Production Capacity
Standard Product Range
Established
The White Magic Drum
India's most trusted PSA emulsion brand — now seeking international partners
Supplied in 220 kg drums — ready for your coating line
Water-Based Acrylic
Zero solvent, low VOC formulations safe for food-adjacent and medical applications
REACH & RoHS Compliant
HX 855H carries REACH 242 SVHC and RoHS-10 compliance — essential for export-oriented customers
ISO 9001:2015 Certified
Manufactured under GAMP, SOP, CAPA and First Article Inspection quality protocols
Active R&D
Continuous formulation development to meet your specific coating application requirements
Inside our Roorkee manufacturing facility — reactor vessels, quality control and finished product dispatch
Built on Chemistry. Trusted by Industry.
Founded in 2010, Focus Polymers & Emulsion Ltd. specialises in water-based adhesive technology, serving India's label, tape and packaging industries for 15 years.
Over 40% of India's label stock PSA emulsion market runs on White Magic. With a production capacity of 1,200+ MT per month and 19 product grades, we deliver solutions that meet the most demanding industrial requirements.
Our R&D team works closely with technical service to continuously upgrade existing products and develop new formulations for evolving customer requirements.
India Market Share
Years of R&D
Product Grades
MT/Month Capacity
Export Markets
Performance-Driven Adhesive Solutions
19 grades across water-based PSA, hot melt adhesives and specialty emulsions — all manufactured under the White Magic brand.
Pressure Sensitive Adhesives (Water-Based PSA)
HX 855
General Purpose Label Stock PSA
Paper & film labels, stickers, tapes
- •General purpose label stock PSA
- •Excellent ageing properties
HX 855H
REACH & RoHS Compliant PSA
Electronics labels, medical tapes, textile tapes, auto components
- •REACH 242 SVHC compliant
- •RoHS-10 compliant
- •For label stock, auto components, medical & textile tapes
WB 3400
Pure Acrylic PSA for Water Bottle Labels
Beverage labels, ice-bucket resistant labels
- •Pure acrylic PSA
- •Excellent water resistance
- •Low to high temperature application
BATT 1000
Acid Resistant PSA for Battery Labels
Battery labels, chemical industry labels
- •Acid resistant PSA
- •For battery labels
RM 9850
Removable Pure Acrylic PSA
Promotional labels, price tags, retail stickers
- •Removable pure acrylic PSA
RP 9500
Repositionable Pure Acrylic PSA
Wall graphics, decorative labels, window films
- •Repositionable pure acrylic PSA
WO 1918
Wash-Off PSA for Beverage & Liquor Labels
Returnable beverage bottles, glass containers
- •Wash-off labels
- •For beverage & liquor industries
Black PSA
Industrial Labels for Electrical Components
Wire & cable marking, electrical panels, chemical containers
- •For electrical component machinery
- •Chemical containers
- •Excellent opacity
HX 2134
High Performance PSA
High-performance label applications
- •Excellent loop and peel
- •High shear resistance
FL-50
General Purpose PSA for Filmic Labels
Filmic labels, packaging
- •General purpose PSA for filmic labels
PF
Phthalate Free PSA for Tapes and Labels
Tapes, labels, safety-compliant applications
- •Phthalate-free PSA for tapes and labels
HX 1100
High Viscosity PSA for Medical Textile Tapes
Medical tapes, surgical drapes, wound care
- •High viscosity PSA
- •For medical textile tapes
Hot Melt Adhesives
HM 666
Hot Melt PSA for Labels & Stickers
Labels, stickers, general purpose bonding
- •PSA for labels & stickers
- •Excellent ageing properties
HM 555
Hot Melt PSA for Filmic Labels
Filmic labels, packaging films
- •PSA for filmic labels
- •Excellent water resistance
Specialty Emulsions
F2F 3500
General Purpose Emulsion for Foam to Fabric Lamination
Automotive interiors, furniture upholstery
- •General purpose emulsion
- •Foam to fabric lamination
F2F 5000
Acrylic Emulsion for Foam to Fabric Lamination
Packaging lamination, industrial bonding
- •Acrylic emulsion
- •Excellent bond strength
PX 1077
Water Base Emulsion for Automobile Filters
Automotive air & oil filter manufacturing
- •Water base emulsion
- •For automobile filters (cloth & paper)
PX 1059
Non-Yellowing Emulsion for Automobile Filter Caps
Filter end caps, filtration assemblies
- •Non-yellowing emulsion
- •For automobile filter caps
PX 6500
Silicon Friendly Acrylic Binder for Barrier Coatings
Specialty coatings, barrier applications
- •Silicon-friendly acrylic binder
- •For barrier coatings
Serving Diverse Industries Worldwide
Label Stock Manufacturing
High-performance PSAs for paper, film, and specialty labels.
Beverage & Liquor
Water-resistant and wash-off label adhesives for returnable bottles.
Packaging Tapes
BOPP tape and packaging adhesives with high shear resistance.
Medical & Textile Tapes
Skin-safe, hypoallergenic adhesives for medical tapes and wound care.
Filmic Labels (BOPP/PET)
Clear filmic label PSAs for packaging and branding applications.
Battery Labels
Acid-resistant PSA solutions for battery label applications.
Auto Components & Filters
Emulsions for automobile filters and compliant auto-part labelling.
Foam to Fabric Lamination
Foam lamination adhesives for automotive interiors and furniture.
Barrier Coatings
Silicon-friendly acrylic binders for specialty barrier coatings.
Innovation Backed by Rigorous Quality
State-of-the-art R&D and quality testing facilities
Good Automated Manufacturing Practice
Systematic framework ensuring manufacturing automation meets quality standards.
Standard Operating Procedures
Documented processes ensuring consistent product quality and safety.
Corrective & Preventive Action
Systematic approach to identifying, correcting, and preventing quality issues.
First Article Inspection
Rigorous verification of first production run against specifications.