
Focus Polymers & Emulsion Ltd. makes hot melt pressure sensitive adhesives for label and sticker converters under the White Magic brand. Applied molten and setting on cooling, they coat without drying ovens. Made at our own Roorkee plant under ISO 9001:2015, with a batch Certificate of Analysis on every shipment.
nothing to evaporate, so no drying stage on the line
one for paper and film label stock, one for wet environments
made at our Roorkee plant, not traded
batch-wise Certificate of Analysis with every shipment
Both are hot melt pressure sensitive adhesives supplied under the White Magic brand. Pick by the substrate you coat and the conditions the finished label has to survive.
| Grade | Best for | Key property | Application temperature |
|---|---|---|---|
| HM 666 | Paper and film label stock, stickers, packaging tapes | Excellent ageing | 140 – 170°C |
| HM 555 | BOPP, PET and PP filmic label stock | Water resistant | Contact for TDS |
HM-666 has a datasheet you can download from its page. Ask us for the HM-555 datasheet, or see the full product catalogue.
A hot melt is applied at coating temperature and sets the moment it cools. There is no water or solvent to drive off, which removes the drying stage entirely, takes VOC emissions out of the process, and lets the line run at its mechanical limit. For high-volume commodity labels, shipping, logistics and retail, that is usually the lowest cost per square metre.
A water-based emulsion needs drying capacity, but it is where the specialist properties live: removable and repositionable grades, wash-off grades for returnable bottles, acid-resistant grades, and the REACH and RoHS compliant grade. If that is what you are looking for, start with our water-based PSA range.
We make both, so the recommendation you get from us is not decided by what we happen to stock.
It is a solid adhesive applied molten that sets on cooling and stays permanently tacky. Because there is no water or solvent in it, nothing has to evaporate, so the coating line needs no drying ovens and emits no VOCs. It is the usual choice for high-volume label and sticker production where line speed decides the cost.
HM-666 is the general grade for paper and film label stock, stickers and packaging tapes, with excellent ageing so labels keep their tack through long storage. HM-555 is for filmic label stock on BOPP, PET and PP where the label meets moisture, condensation or wet environments, such as beverage labels, frozen food and outdoor use.
HM-666 is applied at 140 to 170°C. For HM-555, ask us for the technical datasheet and we will send the application window along with the rest of the figures.
Both grades are manufactured under our ISO 9001:2015 quality system, and every shipment carries a batch-wise Certificate of Analysis. Hot melt grades are supplied against ISO 9001:2015 and batch COA; REACH and RoHS documentation applies to specific water-based grades, not to these.
Yes. Hot melt is two grades out of 23. The rest are water-based acrylic emulsions covering label stock, filmic labels, wash-off, removable, repositionable, medical tapes, battery labels, foam lamination, automotive filters, barrier coatings and battery gauntlet binders.
Yes. Tell us the substrate, the line speed and the coat weight you are aiming for, and we will send a trial quantity of the grade that fits. We manufacture in Roorkee, Uttarakhand and supply export markets including Nepal, Bangladesh, Sri Lanka and the UAE. Write to info@focuspolymers.com or call +91-9811051601.
Tell us the substrate you coat, your line speed and the coat weight you need. We will name the grade that fits and send a trial quantity. We respond within 24 hours.